As marketing is now shifting towards the digital marketing spectrum, businesses are focused on driving more traffic to their websites in hopes that they convert into leads or even sales. With that being said, why should you optimise your website for conversions? If one new customer has an average lifetime value of $10,000, by increasing …
Once you have started delving into Search Engine Marketing (SEM) or Pay-per Click (PPC), you are probably wondering how you can improve your SEM campaign. We will explore a few different strategies that you can use to optimise your Google Search Ads campaign. Setup and Track Conversions of your Campaign Before we talk more about …
Digital marketing is probably the most important tool for businesses and companies today, as it provides them with the opportunity to reach out and expand their brand presence on the internet. Before launching any digital marketing campaigns, there is one important thing that you must do. That is to determine how you are going to …
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Digital marketing has seen a huge growth since the onset of the COVID-19 pandemic and businesses have started to adopt a digital strategy. With that being said, it does not come as a surprise that digital marketing is becoming much more prevalent today. Potential of Digital Marketing With more consumers researching and buying products …
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